The Influence of Perceived Value on Recertification Intention ‎Mediated by Trust

  • Authors

    • Karolus Karni Lando Brawijaya University, Malang, Indonesia
    • Achmad Sudiro Brawijaya University, Malang, Indonesia
    • Wahdiyat Moko Brawijaya University, Malang, Indonesia
    • Nur Khusniyah Indrawati Brawijaya University, Malang, Indonesia
    https://doi.org/10.14419/a5a99p63

    Received date: July 2, 2025

    Accepted date: August 10, 2025

    Published date: August 21, 2025

  • Economic; Influence; Intention; Perceived Value; Recertification.

  • Abstract

    This study examines the effect of perceived value on recertification intention, with trust as a mediating variable, in the context of certification ‎services in Indonesia. Certificate renewal is imperative for companies to maintain a competitive and compliance advantage, but the factors ‎influencing recycling decisions have not yet been sufficiently studied. Using the Theory of Planned Behavior (TPB) as a framework, this ‎study analyzes the impact of received values and average trust on the relationship. The information was obtained by surveying 197 ‎businesses that were certified by PT. Indonesia's RINA. The analysis was performed using Smart PLS and SEM. The results show that the ‎value obtained improves recycling intentions and increases confidence in the control group. Trust also influences the relationship between ‎the intention to recycle and the value received, which in turn influences recovery intent and average confidence. These results show that ‎boosting value and fostering trust are important to increase innovation rates, client retention, and certifications. The study provides a ‎theoretical perspective on how trust can be integrated in the Basque Country and provides certified companies with a useful tool for the ‎creation of strategic customer communication plans.

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  • How to Cite

    Lando , K. K. ., Sudiro, A. ., Moko, W. ., & Indrawati, N. K. . (2025). The Influence of Perceived Value on Recertification Intention ‎Mediated by Trust. International Journal of Accounting and Economics Studies, 12(4), 546-553. https://doi.org/10.14419/a5a99p63