The Effect of Digital Financial Literacy on Personal Financial Management ‎Behaviour of Women of Punjab: Exploring The Role of Digital Financial ‎Socialisation as A Mediating Variable

  • Authors

    • Kuldip Kaur Research Scholar, Mittal School of Business, Lovely Professional University, Phagwara, Punjab
    • Dr. Nancy Sahni Associate Professor, Mittal School of Business, Lovely Professional University, Phagwara, Punjab
    https://doi.org/10.14419/bw8bmc40

    Received date: June 27, 2025

    Accepted date: July 5, 2025

    Published date: July 19, 2025

  • Digital Financial Literacy; Digital Financial Awareness; Digital Financial Usage; Digital ‎Financial Self-Protection; Digital Financial Socialisation; Per-sonal Financial Management ‎Behaviour; Financial Inclusion.

  • Abstract

    Digital financial literacy empowers individuals in their personal financial management ‎decisions by improving their skill to control their finances by making use of digital ‎services such as mobile phones, internet, social media to make digital financial ‎decisions and protect themselves from emerging risks in buying and selling, misuse of ‎personal information, excess borrowing, fraud and scams. The current study aims to ‎analyse the effect of various dimensions of digital financial literacy, like digital financial ‎awareness, digital financial usage, and digital financial self-protection, on personal financial ‎management behaviour and to examine the effect of digital financial socialisation as a ‎mediating variable in this relationship. The study is descriptive in nature and used ‎women of Punjab as population for study. The data is collected from 385 working and non-‎working women of Punjab with the help of questionnaire. The analysis has been done with ‎the help of multiple regression analysis by using SPSS 25. The findings revealed that various ‎dimensions of digital financial literacy showed a positive and significant effect on personal ‎financial management behaviour, and digital financial socialisation significantly mediates this ‎relationship. The study creates novelty by exploring the role of digital media to financially ‎socialize women, which helps to develop new insights for policymakers to frame financial ‎policies as per the needs of women of Punjab to improve their digital financial literacy to ‎contribute towards financial inclusion.

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    Kaur, K., & Sahni, D. N. . (2025). The Effect of Digital Financial Literacy on Personal Financial Management ‎Behaviour of Women of Punjab: Exploring The Role of Digital Financial ‎Socialisation as A Mediating Variable. International Journal of Accounting and Economics Studies, 12(3), 130-139. https://doi.org/10.14419/bw8bmc40