Digital Economy and Its Effect on Financial Market Structures:‎ Analyzing Key Trends And Future Opportunities

Svitlana Dzhereleyko; Nadiia  Pysarenko; Olga  Poltinina; Olena  Nesterenko; Viktoriia  Kolomiiets

doi:10.14419/9gya2n94

Authors

Svitlana Dzhereleyko Faculty of Management, Entrepreneurship and Law, Department of Finance, Accounting and Auditing, Faculty of Management, ‎ Entrepreneurship and Law, Khmelnytskyi Cooperative Trade and Economic Institute, Khmelnytskyi, Ukraine https://orcid.org/0000-0002-4018-2481 (unauthenticated)
Nadiia Pysarenko Department Chair, Department of Marketing, Academy of Labour, Social Relations and Tourism, Kyiv, Ukraine https://orcid.org/0000-0002-5851-1976 (unauthenticated)
Olga Poltinina Department of Finance and Credit, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine https://orcid.org/0000-0002-4035-022X (unauthenticated)
Olena Nesterenko Department of Economic Theory, Macro- and Microeconomics, Faculty of Economics, Taras Shevchenko National University University of Kyiv, ‎Kyiv, Ukraine https://orcid.org/0000-0003-0886-8173 (unauthenticated)
Viktoriia Kolomiiets Department of Accounting and Economics, Melitopol Institute of Public and Municipal Administration of the « Classic Private ‎University, Melitopol, Ukraine https://orcid.org/0000-0003-3427-8986 (unauthenticated)

DOI:

https://doi.org/10.14419/9gya2n94

Published

28-08-2025

Keywords:

Financial Innovations; Digital Economy; Digital Transformation; Market Dynamics; Financial Stability

Abstract

The digital economy is reshaping financial market structures by introducing transformative technologies and altering traditional operational ‎and regulatory models. This systematic review explores key trends in financial innovations, digital transformation, market dynamics, and ‎financial stability, focusing on their implications for the global financial system. A PRISMA-guided search of Web of Science, Google ‎Scholar, Scopus, and JSTOR identified 70 peer-reviewed studies (2010–2024) examining the digital economy’s impact on financial ‎markets. Findings reveal four core themes: (1) Financial Innovations such as blockchain, cryptocurrency, and fintech are enhancing ‎transaction efficiency and competitive dynamics; (2) Digital Transformation via platforms like peer-to-peer lending and digital banking ‎expands financial access while requiring adaptive regulatory frameworks; (3) Market Dynamics and Financial Stability highlight emerging ‎risks in cybersecurity and volatility, necessitating robust policies for resilience; and (4) Equity and Accessibility, as digital platforms ‎increase inclusion but risk widening socio-economic disparities. This review emphasizes the dual impact of the digital economy, combining ‎opportunities for innovation with challenges for stability and regulation. Policymakers, financial institutions, and researchers must ‎collaborate to address these challenges, fostering an equitable and resilient financial ecosystem. Future research should explore long-term ‎strategies for sustainable digital finance‎.

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How to Cite

Dzhereleyko, S., Pysarenko, N. ., Poltinina, O. ., Nesterenko, O. ., & Kolomiiets, V. . (2025). Digital Economy and Its Effect on Financial Market Structures:‎ Analyzing Key Trends And Future Opportunities. International Journal of Accounting and Economics Studies, 12(4), 747-759. https://doi.org/10.14419/9gya2n94

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