Emergence of Intelligent Systems in Consumer Products:‎Strategic Impacts and Opportunities in India

  • Authors

    • Madhumita Addy Research Scholar, GIET University, Gunpur, Odisha
    • Dr. Mohammod Abdula Rasheed Professor, SMS, GIET University, Gunpur, Odisha
    • Dr. Rabinarayan Patnaik Corresponding author and Associate Professor, Faculty of Management Sciences, Siksha ‘O’ ‎Anusandhan (SOA) Deemed to be University, Bhubaneswar
    https://doi.org/10.14419/59bxn151

    Received date: June 21, 2025

    Accepted date: July 20, 2025

    Published date: August 23, 2025

  • Artificial Intelligence; Intelligent Systems; Consumer Segmentation; Regional ‎Adoption; Random Forest; Consumer Technology

  • Abstract

    Artificial Intelligence (AI) is transforming consumer technology by embedding ‎smart features into everyday products, revolutionizing markets and enhancing us-‎er experiences. This paper explores the adoption trends of three prominent AI-‎enabled product categories—smart locks, washing machines, and home assis-‎tants—within the Indian market. The study examines regional adoption patterns ‎across urban, semi-urban, and rural areas, analyzing factors such as product pro-‎motion, customer demand, price affordability, infrastructure readiness, and after-‎sales service. Advanced classification algorithms, including Random Forest and ‎Decision Trees, are used to pinpoint the key drivers behind market segmentation ‎and regional preferences.‎

    The findings reveal that urban areas lead in adoption rates due to well-established ‎infrastructure, aggressive promotional strategies, and high customer demand. ‎Semi-urban areas, while exhibiting moderate adoption, show promise as emerg-‎ing markets, whereas rural regions lag behind due to limited infrastructure and ‎lower awareness levels. These insights highlight the need for businesses to de-‎velop region-specific strategies, such as customizing promotional efforts and im-‎proving accessibility and affordability, to maximize market penetration. Further-‎more, the research emphasizes the importance of after-sales service in building ‎trust and sustaining growth. The study provides a roadmap for businesses to ef-‎fectively target diverse regional markets, leveraging AI technologies to meet ‎evolving consumer needs

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  • How to Cite

    Addy, M., Rasheed , D. M. A. ., & Patnaik , D. R. . (2025). Emergence of Intelligent Systems in Consumer Products:‎Strategic Impacts and Opportunities in India. International Journal of Accounting and Economics Studies, 12(4), 574-584. https://doi.org/10.14419/59bxn151