Cryptocurrency Purchase Intention: between Trends and ‎Global Economic Dynamics

  • Authors

    • Apriana Rahmawati State University of Malang, Faculty of Economics and Business, Department of Accounting, Malang, Indonesia
    • Rizky Prasetya State Polytechnic of Malang, Department of Accounting, Malang
    • Alif Faruqi Febri Yanto State University of Malang, Faculty of Economics and Business, Department of Accounting, Malang, Indonesia
    • Thavamalar a/p Ganapathy Universiti Tunku Abdul Rahman (UTAR)
    • Tomy RizkyIzzalqurny State University of Malang, Faculty of Economics and Business, Department of Accounting, Malang, Indonesia
    • Fatkhur Rahman State University of Malang, Faculty of Economics and Business, Department of Accounting, Malang, Indonesia
    • Erva Yunita State University of Malang, Faculty of Economics and Business, Department of Accounting, Malang, Indonesia
    • Faridhatul Husnah State University of Malang, Faculty of Economics and Business, Department of Accounting, Malang, Indonesia
    https://doi.org/10.14419/qnt6g791

    Received date: June 16, 2025

    Accepted date: July 25, 2025

    Published date: July 30, 2025

  • Cryptocurrency; Herding Behaviour; Perceived Ease of Use; Interest Rates; Prospect Theory

  • Abstract

    This research explores the influence of key behavioral factors on cryptocurrency purchase intentions in the context of a volatile digital asset ‎market. Specifically, it investigates how herding behavior and perceived ease of use (PEU) directly affect individual investment decisions to ‎purchase cryptocurrencies, and how global interest rate fluctuations moderate these relationships. Data were collected through an online ‎survey of 210 active cryptocurrency traders in Indonesia and Malaysia, and the analysis employed a cross-sectional quantitative design us-‎ing structural equation modeling (SEM). The findings reveal that PEU has a significant positive impact on purchase intention by enhancing ‎investor confidence, encouraging proactive information seeking, and alleviating the anxiety typically associated with digital asset investments. Additionally, the results show that global interest rate fluctuations play a moderating role, amplifying the effect of herding behavior ‎on purchase intention. Specifically, higher interest rate volatility increases the influence of social conformity on investor decision-making. ‎This research contributes to the field of behavioral finance and extends prospect theory by demonstrating the complex interplay between ‎technology-related perceptions and macroeconomic risk signals in shaping investment behavior in the cryptocurrency market‎.

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  • How to Cite

    Rahmawati , A. ., Prasetya, R. ., Yanto, A. F. F. ., Ganapathy, T. a/p ., RizkyIzzalqurny , T. ., Rahman , F. ., Yunita , E. ., & Husnah, F. . (2025). Cryptocurrency Purchase Intention: between Trends and ‎Global Economic Dynamics. International Journal of Accounting and Economics Studies, 12(3), 359-366. https://doi.org/10.14419/qnt6g791