Embedding Purpose in Performance: A Strategic Review of Employee ‎Engagement to Reduce Turnover and drive growth

  • Authors

    • Nagendra Bisht Research Scholar, Indus Institute of Management Studies: Indus University Ahmedabad, Gujarat, India
    • Dr. Dipti Sethi Professor Indus Institute of Management Studies: Indus University Ahmedabad, Gujarat, India
    https://doi.org/10.14419/gsqtt389

    Received date: June 12, 2025

    Accepted date: June 20, 2025

    Published date: July 1, 2025

  • Employee Engagement; Turnover Reduction; Strategic HR; Purpose Alignment; Generational Workforce

  • Abstract

    In today’s fast-moving work environments, where talent retention and agility define success, employee engagement is ‎no longer a side strategy—it is a foundational force. This paper explores how embedding engagement within an ‎organization’s purpose, culture, and leadership can reduce voluntary turnover and strengthen long-term performance. ‎Drawing from academic and applied research, the study highlights strategic approaches such as alignment with mission ‎and values, generationally inclusive design, and adaptive learning ecosystems. These findings reveal that high-performing companies treat engagement as a shared value system rather than a set of HR initiatives. By integrating ‎personal motivation with organizational identity, engagement becomes a sustainable advantage, not just a morale ‎booster. The review concludes with actionable insights for leaders seeking to humanize retention, improve workforce ‎agility, and design organizations where people choose to stay and grow‎.

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  • How to Cite

    Bisht, N. ., & Sethi, D. D. . (2025). Embedding Purpose in Performance: A Strategic Review of Employee ‎Engagement to Reduce Turnover and drive growth. International Journal of Accounting and Economics Studies, 12(2), 330-336. https://doi.org/10.14419/gsqtt389