Influence of Social Media Marketing on Consumer Engagement Towards Tourism Decision ‎Making in Tamilnadu

  • Authors

    • R. Shanthi Research Scholar, Department of Commerce, Bharathiyar Arts and Science College for Women, Deviyakurichi and Assistant Profes-sor, PSG College of Arts and Science, Coimbatore.
    • Dr. D. Rajakumari Research Supervisor, Bharathiyar Arts and Science College for Women,‎ Deviyakurichi
    https://doi.org/10.14419/k0yhc836

    Received date: June 5, 2025

    Accepted date: July 2, 2025

    Published date: July 11, 2025

  • Social Media; Communication; Information; Tourism; Decision Making; Travel

  • Abstract

    One of the most promising sectors of the global economy is travel and tourism, which heavily relies on ‎information. The manner which passengers use this information to guide their travel decisions has changed in recent ‎years. One of the factors that led to this shift was the widespread use of information and communication ‎technology, particularly in the travel and tourism sector. Social media's rise as a Web 2.0 communication tool is ‎mostly linked to it. Investigating how people utilize social media to organize their travels, particularly as seen by ‎Indian tourists, was the aim of this study.‎

    The study's theoretical foundations include the ideas of social media information consumption and consumer ‎behavior, particularly the theory of travel-related purchasing behavior. Members of the target travel community were surveyed to collect data. The members of this community were selected based on the findings of the ‎observation of the interactions and communication that took place in the various areas of the community. The ‎study's key finding is that travelers use information to complete all of their duties and that social media is a useful ‎source of information that aids in decision-making about their trips at every stage. The study's conclusion included ‎a number of suggestions for the travel industry to implement customer-focused marketing tactics as well as for the ‎range of academic and theoretical work that uses social media in the model of the travel decision-making process‎.

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  • How to Cite

    Shanthi , R. ., & Rajakumari , D. D. . (2025). Influence of Social Media Marketing on Consumer Engagement Towards Tourism Decision ‎Making in Tamilnadu. International Journal of Accounting and Economics Studies, 12(2), 457-463. https://doi.org/10.14419/k0yhc836