The Influence of Attitude, Subjective Norms, and Perceived Behavioral Control on The Actual Usage of Gcash Payments

  • Authors

    • Julyn Kieth Malabay Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines
    • Nickie Boy Manalo Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines https://orcid.org/0009-0006-0318-0467
    • Lenie Sedano Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines https://orcid.org/0009-0002-0734-460X
    • Renaliza Talagtag Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines https://orcid.org/0009-0005-9254-5861
    • Love Joy Panaligan Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines https://orcid.org/0009-0002-5728-5337
    • Sunshine Grantoza Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines https://orcid.org/0009-0004-4957-4029
    • Mark Jhunel M. De Villa Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines
    • Marielle G. Torres Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines
    • Alona M. Sayas Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines
    • Arjay L. Polistico Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines
    • Amabelle H. Crisolo Batangas State University – The National Engineering University Pablo Borbon Campus, Philippines
    https://doi.org/10.14419/djt7p047

    Received date: May 25, 2025

    Accepted date: June 19, 2025

    Published date: June 26, 2025

  • attitude, Gcash payment, influence, perceived behavioral control, subjective norms

  • Abstract

    This study assesses the influence of attitude, subjective norms, and perceived behavioral control of employees at Denovo Express Endeavors Corp. on the actual usage of GCash payments. It aims to understand employee behavior toward digital payments and how GCash is utilized, while also examining usage differences based on respondent profiles. A descriptive research method was employed, involving 37 employees from various departments as respondents. Data was collected through surveys administered via Google Forms. Statistical treatments included frequency and percentage, weighted mean, ANOVA (Kruskal-Wallis), independent sample t-test (Mann-Whitney U), one-way ANOVA (Fisher's), and quantile regression. The findings revealed that most respondents were male and aged 18–29, with most being single, college graduates, and earning between ₱10,250–₱16,249.99 and ₱16,250–₱22,249.99. Additionally, the results showed that GCash payments are widely used, particularly in terms of continued usage and long-term adoption, though primarily when necessary. Respondents demonstrated a positive attitude, reported social influence, and expressed confidence in using GCash. However, the study found no significant influence of profile variables or the constructs of attitude, subjective norms, and perceived behavioral control on the actual usage of GCash payments. Despite this, recommendations are provided to offer insights into improving the continued use of GCash and to support future research on the topic.

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  • How to Cite

    Malabay, J. K., Manalo, N. B., Sedano, L., Talagtag, R., Panaligan, L. J., Grantoza, S., De Villa, M. J. M. ., Torres, . M. G. ., Sayas, A. M. ., Polistico, A. L. ., & Crisolo, A. H. . (2025). The Influence of Attitude, Subjective Norms, and Perceived Behavioral Control on The Actual Usage of Gcash Payments. International Journal of Accounting and Economics Studies, 12(2), 261-269. https://doi.org/10.14419/djt7p047