Tourism village encourages the realization of an inclusive community through the transformation of three key elements

  • Authors

    • I Gusti Ayu Purnamawati Faculty of Economics, Universitas Pendidikan Ganesha, Bali, Indonesia
    • I Gusti Bagus Baskara Nugraha Institut Teknologi Bandung, School of Electrical Engineering and Informatics, Bandung, Indonesia
    https://doi.org/10.14419/nsxwp318

    Received date: May 11, 2025

    Accepted date: June 3, 2025

    Published date: June 7, 2025

  • digital, inclusive community, independence, innovation, social

  • Abstract

    This research aims to determine the influence of economic independence, social environment, and digital promotional innovation on increasing inclusive communities in tourist villages. The type of research used is quantitative. The sampling technique uses random sampling and is determined with the Slovin formula. The data collection technique is distributing questionnaires given to village heads, tourism awareness groups, traditional kelian, and the community, all within the scope of the Sudaji tourist village, and how they can introduce their tourist village to the outside community. 120 people were used as samples, and data or statistical analysis techniques were considered using the Structural Equation Model with WarpPLS 7.0. The results show that the economic independence variable has a significant positive effect on increasing inclusive communities. In contrast, the social environment variable shows different results, where it does not impact the increasing inclusive communities. The digital promotional innovation variable has a significant positive effect on increasing inclusive communities. This research focuses on how the government and all parties in tourist villages realize the importance of increasing inclusive communities because inclusive villages are an idea to increase the potential of tourist villages by involving all parties in the village environment, which aims to build economic independence and social welfare supported by increasingly sophisticated digitalization in today's world developments

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  • How to Cite

    Purnamawati, I. G. A. ., & Nugraha, I. G. B. B. . (2025). Tourism village encourages the realization of an inclusive community through the transformation of three key elements. International Journal of Accounting and Economics Studies, 12(2), 105-113. https://doi.org/10.14419/nsxwp318