E-Banking and customer satisfaction: a bibliometric review of research trends, economic relevance and accounting implications (2002-2024)
-
https://doi.org/10.14419/sn02b236
Received date: May 10, 2025
Accepted date: May 31, 2025
Published date: June 4, 2025
-
E-Banking; Customer Satisfaction; Bibliometric Analysis; Technology; Service Quality -
Abstract
This bibliometric review examines the evolution of research on e-banking and customer satisfaction from 2002 to 2024, analyzing key trends, scholarly impact, and thematic developments. Utilizing data from the Scopus database and bibliometric tools such as VOSviewer and Biblioshiny, the study identifies influential authors, major research clusters, and collaboration networks across countries and institutions. The analysis reveals a consistent increase in academic output over the last two decades, with particular focus on themes like service quality, trust, usability, responsiveness, and digital security. Co-occurrence and keyword analyses highlight the central role of customer satisfaction in shaping e-banking success. The study uncovers strong interdisciplinary connections between banking, technology, economics, and in-creasingly, accounting, where research on financial reporting, cost efficiency, and regulatory compliance in e-banking remains limited. No-table gaps are also observed in areas such as digital inclusiveness, rural access to e- banking, and empirical evaluation of customer trust in automated services. This review provides a structured overview of the intellectual landscape of e-banking research and offers practical in-sights for scholars, banking professionals, accountants, and policymakers. It concludes with recommendations for future studies to strengthen the integration of financial accountability and customer satisfaction in e-banking environments, supporting innovation, transpar-ency, and inclusive economic development
-
References
- Elmaraash AMA. The importance and advantages of E-Banking services. International Journal of Scientific and Research Publications [Internet]. 2018 Dec 6;8(12). https://doi.org/10.29322/IJSRP.8.12.2018.p8403.
- Gulati R. Effect of E-Banking on Traditional Banking. Asian Journal of Research in Banking and Finance. 2019;9(2):1-7. https://doi.org/10.5958/2249-7323.2019.00002.6.
- Bhowmik P. Theoretical and legal perspectives of E-Banking: A study of E-Banking facilities in India. Int J All Res Educ Sci Methods [Internet]. 2024 Jan 1;12(03):1737–50. https://doi.org/10.56025/IJARESM.2023.1201241737.
- Salim NA. E-Banking need and benefits in Indian economy and current financial innovations in e-banking in India. East Asian J Multidiscip Res [Internet]. 2022 Oct 29;1(9):1757–70. https://doi.org/10.55927/eajmr.v1i9.1138.
- Afraz T N A, R G. E-Banking: Opportunities and Challenges from Customer’s Perspective.QAJ [Internet]. 2024Mar.31 ;4(1):351-8. https://journal.qubahan.com/index.php/qaj/article/view/421. https://doi.org/10.48161/qaj.v4n1a421.
- Chochoľáková A, Gabčová L, Belas J, Sipko J. Bank customers’ satisfaction, customers’ loyalty and additional purchases of banking products and services. A case study from the Czech Republic. Economics and Sociology. 2015. https://doi.org/10.14254/2071-789X.2015/8-3/6.
- Mjaku G. The impact of service quality and customer satisfaction on banking services - an overview. Int J Sci Res Publ [Internet]. 2020 Sep 18;10(9):811–4. https://doi.org/10.29322/IJSRP.10.09.2020.p10597.
- Rupal J, Singh R. Evaluating the impact of e-banking on customer satisfaction: A comprehensive systematic review. AiBi Revista de Investigación, Administración e Ingeniería. 2023 Sep 1;11(3):115-25. https://doi.org/10.15649/2346030X.3375.
- Kumbhar VM. Factors affecting the customer satisfaction in e-banking: Some evidences form Indian banks. Management research & practice. 2011 Dec 1;3(4). http://mrp.ase.ro/no34/a1.pdf.
- Hammoud J, Bizri RM, El Baba I. The impact of e-banking service quality on customer satisfaction: Evidence from the Lebanese banking sector. Sage Open. 2018 Jul;8(3):2158244018790633. https://doi.org/10.1177/2158244018790633.
- Prasad AP, Rao VC, Kumar GV. Customer Satisfaction towards E-Banking. International Journal of Innovative Technology and Exploring Engineering. 2019;9(2). https://doi.org/10.35940/ijitee.B8004.129219.
- Toor A, Hunain M, Hussain T, Ali S, Shahid A. The impact of e-banking on customer satisfaction: Evidence from banking sector of Pakistan. Jour-nal of Business Administration Research. 2016;5(2):27-40. https://doi.org/10.5430/jbar.v5n2p27.
- Passas I. Bibliometric analysis: the main steps. Encyclopedia. 2024 Jun 20;4(2). https://doi.org/10.3390/encyclopedia4020065.
- Manoharan AA, Rangaswamy G. Comprehensive Bibliometric Analysis and Systematic Review of Two Decades of Food Vendors Study: Deciphering the Dynamics of Food Vendor Research. International Review of Management and Marketing. 2024 Oct 31;14(6):70-86. https://doi.org/10.32479/irmm.16866.
- Kumar R. Bibliometric Analysis: Comprehensive Insights into Tools, Techniques, Applications, and Solutions for Research Excellence. Spectrum of Engineering and Management Sciences. 2025 Jan 5;3(1):45-62. https://doi.org/10.31181/sems31202535k.
- Castanha RC, Grácio MC. Bibliometrics contribution to the metatheoretical and domain analysis studies. Ko Knowledge Organization. 2014 Apr 14;41(2):171-4. https://doi.org/10.5771/0943-7444-2014-2-171.
- Gan YN, Li DD, Robinson N, Liu JP. Practical guidance on bibliometric analysis and mapping knowledge domains methodology–A summary. Eu-ropean Journal of Integrative Medicine. 2022 Dec 1;56:102203. https://doi.org/10.1016/j.eujim.2022.102203.
- Zainuldin MH, Lui TK. A bibliometric analysis of CSR in the banking industry: a decade study based on Scopus scientific mapping. International Journal of Bank Marketing. 2022 Feb 1;40(1):1-26. https://doi.org/10.1108/IJBM-04-2020-0178.
- Galletta S, Mazzù S, Naciti V. A bibliometric analysis of ESG performance in the banking industry: From the current status to future directions. Research in International Business and Finance. 2022 Dec 1;62:101684. https://doi.org/10.1016/j.ribaf.2022.101684.
- Maani J, Rajkumar AD. Future research directions of mergers and acquisitions in the banking sector: A review based on bibliometric analysis. Mul-tidisciplinary Reviews. 2024;7(1):2024015- https://doi.org/10.31893/multirev.2024015.
- Manoharan AA, Rangaswamy G, Muthukkannu G, Sabapathi S, Anandharaman K, N AAT. Green Entrepreneurship for Sustainability Business: A Bibliometric analysis. J Lifestyle SDGs Rev [Internet]. 2024 Dec 2;5(2):e03204. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n02.pe03204.
- Lavanya B, Rajkumar AD. Paradigm shift in the digital transformation of the banking sector: A bibliometric analysis. Int J Adv Appl Sci [Internet]. 2024 Mar 1;11(3):115–26. https://doi.org/10.21833/ijaas.2024.03.013.
- Mintah R, Owusu GM, Amoah-Bekoe R, Obro-Adibo G. Banking without limits: a bibliometric analysis of scholarly works on electronic banking. International Journal of Bank Marketing. 2024 Nov 20;42(7):1559-86. https://doi.org/10.1108/IJBM-02-2023-0086.
- Kewal T, Saxena C. E-banking adoption: A bibliometric analysis of last two decades. ACADEMICIA: An International Multidisciplinary Research Journal. 2022;12(11):1-6. https://doi.org/10.5958/2249-7137.2022.00840.0.
- Kumar S, Xiao JJ, Pattnaik D, Lim WM, Rasul T. Past, present and future of bank marketing: a bibliometric analysis of international journal of bank marketing (1983–2020). International Journal of Bank Marketing. 2022 Mar 9;40(2):341-83. https://doi.org/10.1108/IJBM-07-2021-0351.
- U.E. Uwah, J.O. Udoayang, P.A. Uklala, Post COVID-19 and the acceptance of financial inclusion as a new normal in financial transactions: Implications for Nigerian accountants and other financial service providers, Athens Journal of Business & Economics 8 (2022) 193–214. https://doi.org/10.30958/ajbe.8-3-1.
- S. Kalyani, R. Mondal, Is ESG disclosure creating value propositions for the firms? An SLR and meta-analysis of how ESG affects the financials of a firm, Corporate Ownership and Control 21 (2024) 96–117. https://doi.org/10.22495/cocv21i1art9.
- C. Sun, Z. Zhang, M. Vochozka, I. Vozňáková, Enterprise digital transformation and debt financing cost in China?s A-share listed companies, Oeconomia Copernicana 13 (2022) 783–829. https://doi.org/10.24136/oc.2022.023.
- A. Boot, P. Hoffmann, L. Laeven, L. Ratnovski, Fintech: what’s old, what’s new?, Journal of Financial Stability 53 (2020) 100836. https://doi.org/10.1016/j.jfs.2020.100836.
-
Downloads
-
How to Cite
T N, A. A., & R, G. (2025). E-Banking and customer satisfaction: a bibliometric review of research trends, economic relevance and accounting implications (2002-2024). International Journal of Accounting and Economics Studies, 12(2), 47-60. https://doi.org/10.14419/sn02b236
