Role of promoting green banking towards sustainable ‎development

  • Authors

    • M. Deepthi Varsha Devi Ph.D. Research Scholar, Department of Commerce, Madurai Kamaraj University, Madurai, India
    • K. Uma Assistant Professor, Department of Commerce, Madurai Kamaraj University, Madurai, India
    https://doi.org/10.14419/a40nqv21

    Received date: May 8, 2025

    Accepted date: May 20, 2025

    Published date: May 28, 2025

  • Customer Awareness; Environmental ‎Responsibility; Green banking; State Bank of ‎India; Sustainable Development

  • Abstract

    State Bank of India (SBI) advances sustainable ‎finance through green banking (GB) initiatives, ‎including green pins, solar buildings, and green ‎remit cards. These practices reduced annual ‎paper consumption by 1,200 metric ‎tons (avoiding deforestation of ~20,000 trees) ‎and cut operational costs by 15% through ‎digitization (SBI Sustainability Report, 2023, p. ‎‎12). Carbon emissions fell by 28% (2020–‎‎2023), driven by solar-powered ATMs (1,200 ‎units installed) and paperless transactions (45 ‎million annually). Leveraging mixed methods, ‎this study analyzes GB’s benefits and customer ‎awareness using primary data from 50 SBI ‎customers (interviews) and secondary data ‎‎(reports, publications). Statistical analyses like ‎Garrett’s ranking, t-tests, ANOVA, and SEM ‎reveal that digital literacy moderates demographic ‎influences on GB adoption. Higher education ‎correlates with awareness, while age-education ‎interactions highlight adoption barriers. Gender ‎showed no significant impact. Findings ‎underscore SBI’s alignment with India’s net-zero goals but emphasize the need for targeted ‎education and cybersecurity measures. The ‎study bridges stakeholder theory with empirical ‎insights, demonstrating how banks can ‎harmonize profitability and environmental ‎responsibility. Results advocate scalable ‎policies, such as incentivizing green loans and ‎enhancing digital literacy, to mainstream GB ‎practices in emerging economies, offering a ‎blueprint for sustainable banking ‎transformation‎.

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  • How to Cite

    Varsha Devi, M. D. ., & Uma, K. . (2025). Role of promoting green banking towards sustainable ‎development. International Journal of Accounting and Economics Studies, 12(1), 163-170. https://doi.org/10.14419/a40nqv21