Business Culture Principles Reflected in The Enterprise Development Strategy

  • Authors

    • Ihor Yatsiv Department of Entrepreneurship and Trade, Lviv National Environmental University, Dubliany, Ukraine
    • Nataliia Zelisko Department of Entrepreneurship and Trade, Lviv National Environmental University, Dubliany, Ukraine
    • Nataliia Raiter Department of Entrepreneurship and Trade, Lviv National Environmental University, Dubliany, Ukraine
    • Nataliia Markovych Department of Entrepreneurship and Trade, Lviv National Environmental University, Dubliany, Ukraine
    • Olha Lysiuk Department of Entrepreneurship and Trade, Lviv National Environmental University, Dubliany, Ukraine
    https://doi.org/10.14419/exs2m318

    Received date: April 29, 2025

    Accepted date: August 4, 2025

    Published date: August 28, 2025

  • Change Processes; Competitiveness; Corporate Values; Innovative Approach; Management Efficiency; Social Responsibility

  • Abstract

    The purpose of this study was to investigate how the foundations of business culture influenced the creation and implementation of the development strategy of enterprises. The study compared the key elements of business culture, such as corporate values, management principles, and ethical norms, with the impact of these elements on the long-term strategy at Google, Toyota, Starbucks, and Nova Poshta. The study analysed the practices of international companies that actively integrate elements of business culture into their strategy, which leads to increased efficiency and adaptability. In contrast to companies that underestimate the significance of business culture in their strategic planning, organisations with clearly defined corporate values demonstrate stable results and a better ability to adapt to external challenges. The practices of European and American companies show that business culture is a crucial factor that helps to maintain a company’s market stability and ensure its competitive advantage. At the same time, Ukrainian companies that are just beginning to actively integrate business culture into their strategies face certain challenges in adapting to new market conditions and global trends. The study showed that business culture, which forms an organic part of the development strategy, not only contributes to the efficiency of the enterprise but also creates more opportunities for its innovative growth and long-term stability. Based on the findings, it is crucial to integrate the principles of business culture into the strategic management of an enterprise to achieve its sustainable development in a globalised market.

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    Yatsiv, I., Zelisko, N., Raiter, N., Markovych, N., & Lysiuk, O. (2025). Business Culture Principles Reflected in The Enterprise Development Strategy. International Journal of Accounting and Economics Studies, 12(SI-2), 72-82. https://doi.org/10.14419/exs2m318