Shaping the gig economy: insights into management, ‎technology, and workforce dynamics

  • Authors

    • Kavya Shabu Adjunct Professor, Jain Deemed -to- be- University, Jain Online, Bengaluru, India https://orcid.org/0000-0002-3781-3860
    • Priya K M Assistant Professor, School of Commerce and Management Studies, Dayananda Sagar University, ‎Bengaluru, India https://orcid.org/0000-0001-8053-726X
    • Mageswari S S Assistant Professor, School of Commerce and Management Studies, Dayananda Sagar University, ‎Bengaluru, India
    • Nayana Prabhash Assistant Professor, School of Commerce and Management Studies, Dayananda Sagar University, ‎Bengaluru, India
    • Arsha Hari Assistant Professor , Loyola College of Social Sciences (Autonomous), Kerala, India
    https://doi.org/10.14419/sx68fc91

    Received date: April 5, 2025

    Accepted date: April 30, 2025

    Published date: May 19, 2025

  • Gig Economy; Platform Economy; Algorithmic Management; Worker Rights; Automation ‎and Employment; Labor Market Disruption; TCCM Framework

  • Abstract

    The gig economy is revolutionizing modern labor markets, redefining employment structures ‎and workforce dynamics. This study offers a bibliometric analysis of gig economy research, ‎drawing from 84 Scopus-indexed articles (2017–2024) to uncover key themes such as worker ‎vulnerability, regulatory frameworks, human resource management, and the impact of digital ‎platforms. Keyword co-occurrence and thematic mapping reveal pivotal research clusters, ‎including algorithmic management, policy systems, worker safety, and the influence of ‎technological disruptions like artificial intelligence. Findings highlight the gig economy's ‎multidisciplinary nature, intersecting fields like labour economics, organizational studies, and ‎digital innovation. Global collaboration (39.29% international co-authorship) underscores the ‎interconnectedness of research, yet gaps persist in exploring worker well-being, regulatory ‎efficacy, and sustainable practices. The analysis emphasizes the urgency for robust policies to ‎safeguard labour rights, promote equitable platform management, and enhance workforce ‎well-being. Future research should address underexplored areas such as mental health, job ‎sustainability, and environmental dimensions of gig work. By aligning interdisciplinary ‎academic inquiry with real-world challenges, this study provides actionable insights for ‎policymakers, practitioners, and researchers. This work contributes to understanding the ‎complexities of gig economy management and shaping equitable and sustainable practices in ‎the evolving world of work‎.

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  • How to Cite

    Shabu, K. ., K M, P., S S , M., Prabhash, N., & Hari, A. . (2025). Shaping the gig economy: insights into management, ‎technology, and workforce dynamics. International Journal of Accounting and Economics Studies, 12(1), 92-103. https://doi.org/10.14419/sx68fc91