A Descriptive Study of Customer’s Opinions on Factors Influencing Purchasing Decisions in Corporate Retail Stores in a City of Vijayawada.

  • Authors

    • S. Anusha
    • D. Satish Kumar
    • P. Bindu
    • D. S. Rao
    • H. Niranjan
    2018-10-02
    https://doi.org/10.14419/ijet.v7i4.10.26664
  • Retail Shopping, Shopping Behavior, Convenience store, Discount store, Specialty Store, Corporate Retail Stores.

  • Corporate retail stores are today the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own model of retailing. Storing different varieties of products at same locality, location advantage, self-servicing outlets, window shopping, large scale discount, specialty stores are some of the models retailing stores adopted, but all these retail models are not being   popular among the consumers. Consumer’s preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices.

     

     

     

  • References

    1. [1] Aaker, J. Dimensions of brand personality. Journal of Marketing Research. Volume 34.( 1997) American Marketing Association..

      [2] Arpan, K 2011. Business Fundas. Brand personality dimentions. http://business-fundas.com/2011/brand-personality-dimensions/ Accessed on 3 January 2015.

      [3] Jha, N.K. 2008. Research Methodology. Abhisek Publications.

      [4] Kardes, F. Cline, T. Cronley, M. 2011.Consumer behavior: Science and Practice. South-Western Cengage Learning.

      [5] Khan, M.2006 Consumer Behaviour and Advertising Management. New Age International.

      [6] Kothari, C.R. 2004. Research Methodology: Methods and Techniques. New Age International.

      [7] Kotler, P. & Armstrong, G. 2009. Principles of Marketing. Pearson Education. Thirteenth Edition. New Jersey.

      [8] Krishnaswami, O.R. & Satyaprasad, B.G. 2010. Business Research Methods. Himalaya Publishing House.

      [9] KvantiMotv. 2003. Kvantitatiivisten menetelmien tietovarasto. Otos ja otantamenetelmät. http://www.fsd.uta.fi/menetelmaopetus/otos/otantamenetelmat.html

      [10] Srinivasa Rao. D,Bhoganadam, Syamala. 2016. A study on socio-cultural factors affecting entrepreneurial activity: A conceptual framework. Man in India. 96. 1585-1598.

      [11] Mallik, S. 2009. Brand management. Book Enclave.

      [12] Perreau, F. 2014. The Consumer Factor. The Consumer Buying Decision Process http://theconsumerfactor.com/en/5-stages-consumer-buying-decisionprocess/ Accessed on 29 December

      [13] Peter D. Lunn (2015), Are Consumer Decision-Making Phenomena a Fourth Market Failure?, Journal of Consumer Policy, Volume 38, Issue 3, 315–330

  • Downloads

  • How to Cite

    Anusha, S., Satish Kumar, D., Bindu, P., S. Rao, D., & Niranjan, H. (2018). A Descriptive Study of Customer’s Opinions on Factors Influencing Purchasing Decisions in Corporate Retail Stores in a City of Vijayawada. International Journal of Engineering & Technology, 7(4.10), 1029-1036. https://doi.org/10.14419/ijet.v7i4.10.26664