Kumar , Bathula Prasanna, and Dr. Edara Sreenivasa Reddy. “Improving Customer Churn Prediction for OTT Platforms With ‎Machine Learning”. International Journal of Basic and Applied Sciences 14, no. 4 (August 31, 2025): 832–841. Accessed December 6, 2025. https://www.sciencepubco.com/index.php/IJBAS/article/view/33981.