Sultan, Dr. Waleed Akhtar M, et al. “The Impact of Various Organizational Capabilities on ‎TourismFirm Performance: The Mediating Role of Big ‎Data Analytics Capability”. International Journal of Basic and Applied Sciences, vol. 14, no. 4, Aug. 2025, pp. 666-74, https://doi.org/10.14419/s06kr428.