ALGHAMDI , Maha Ali Ateeq; SADIQ, Asad Ur Rehman Muhammad; ALHAKIMI, Wail. Perceived Usefulness of AI Across Digital Marketing Stages: An Empirical Study of ‎Adoption Intention in Saudi Retail SMEs. International Journal of Basic and Applied Sciences, [S. l.], v. 14, n. 8, p. 643–651, 2026. DOI: 10.14419/vamvmv23. Disponível em: https://www.sciencepubco.com/index.php/IJBAS/article/view/37166.. Acesso em: 7 jan. 2026.