CAPANGPANGAN, Rey Y.; ALGUNO, Arnold C.; PENDON, Yuri U.; CRUZ-ESPAÑOL, Rosemarie. Artificial Intelligence and Marketing Strategies: Systematic Insights on Predictive Analytics, Segmentation, and Personalization. International Journal of Basic and Applied Sciences, [S. l.], v. 14, n. 7, p. 58–68, 2025. DOI: 10.14419/negfns98. Disponível em: https://www.sciencepubco.com/index.php/IJBAS/article/view/36107.. Acesso em: 17 dec. 2025.