Joseph JJ. Strategic Orchestration of Omnichannel Marketing inPharma: A Project-Driven Lean ‎FrameworkFor Operational Excellence. IJAES [Internet]. 2026 Feb. 15 [cited 2026 Feb. 18];13(2):139-44. Available from: https://www.sciencepubco.com/index.php/IJAES/article/view/36665