1.
Arora G, Madaan DV, Singh DS. Masstige, Brand Love, and Brand Loyalty: Insights from Over-The-Top (OTT) Platforms. IJAES [Internet]. 2025 Dec. 7 [cited 2026 Jan. 28];12(8):141-55. Available from: https://www.sciencepubco.com/index.php/IJAES/article/view/36568