Al Ghamdi, Ali, and Dr Asad Ur Rehman. “Artificial Intelligence Adoption in Strategic Marketing Decision-Making: Advancing Predictive Insights, Efficiency, and Market Responsiveness for Superior Marketing Performance”. International Journal of Accounting and Economics Studies 13, no. 2 (February 8, 2026): 17–27. Accessed October 12, 2026. https://www.sciencepubco.com/index.php/IJAES/article/view/37610.