Joseph, Jennifer Joel. “Strategic Orchestration of Omnichannel Marketing in Pharma: A Project-Driven Lean Framework for Operational Excellence”. International Journal of Accounting and Economics Studies 13, no. 2 (February 15, 2026): 139–144. Accessed October 12, 2026. https://www.sciencepubco.com/index.php/IJAES/article/view/36665.