Subhashree , Ms. S., Dr. Reshma Sable, Dr. Sumetha Madhu, Ms. Dhartiben Neelkumar Patel, Dr. Khushboo Bhatt, Ms. Foram Pathak, and Ms. Nikita Chhasatiya. “Exploring the Role of Augmented and Virtual Reality InEnhancing ‎Perceived Ease of Use and InfluencingConsumer Behavior Towards ‎Cosmetic Purchases: A Systematic Review”. International Journal of Accounting and Economics Studies 13, no. 1 (January 9, 2026): 101–111. Accessed March 4, 2026. https://www.sciencepubco.com/index.php/IJAES/article/view/34561.