Mishra, Dwipanita, Dr. Saumendra Das, and Dr. Rabinarayan Patnaik. “ECO Retreat As Brand Equity of Odisha Tourism: A ‎Progressive Approach Towards Value ‎Integration”. International Journal of Accounting and Economics Studies 12, no. 4 (August 27, 2025): 716–724. Accessed December 5, 2025. https://www.sciencepubco.com/index.php/IJAES/article/view/34706.