K. . D. and G. V. . Joy, “‎‘Unpacking Influencer Strategies’: Review of Social MediaIn‎fluencer Product Promotions and Consumer PurchaseDecisions ‎Using The TCCM Framework”, IJAES, vol. 12, no. 7, pp. 826–836, Nov. 2025, doi: 10.14419/5nnckj69.