Eandhizhai , P. G., A. Kavitha, Dr. K. Kirubagaran, and E G Vishnu Priya. 2025. “The Influence of Personalization and Visual Content in Social Media ‎Advertising on Purchase Intention: The Mediating Role of Consumer Brand Perception Among Gen Z Consumers”. International Journal of Accounting and Economics Studies 12 (7): 818-25. https://doi.org/10.14419/5rgwq121.