AL GHAMDI, Ali; UR REHMAN, Dr Asad. Artificial Intelligence Adoption in Strategic Marketing Decision-Making: Advancing Predictive Insights, Efficiency, and Market Responsiveness for Superior Marketing Performance. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 2, p. 17–27, 2026. DOI: 10.14419/hp1s0a46. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/37610. Acesso em: 12 oct. 2026.