AL GHAMDI, Ali; UR REHMAN , Dr Asad. Artificial Intelligence Adoption in Strategic MarketingDecision-Making: Advancing Predictive Insights,Efficiency, and ‎Market Responsiveness forSuperior Marketing Performance. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 2, p. 17–27, 2026. DOI: 10.14419/hp1s0a46. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/37610.. Acesso em: 18 feb. 2026.