MURDIANI, Trufi; EKA YUSENDRA, Muhamad Ariza; PARAMITASARI, Niken; PURNOMO, Ari; SAIBAH, Salsabila. Analysis of Viral Campaign Strategies on the TikTok Platform In Increasing Engagement, Branding, and Intention to Study. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 2, p. 108–116, 2026. DOI: 10.14419/bxx6ft76. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/37416.. Acesso em: 18 feb. 2026.