L. , Renuka; VENKATESHAN, Dr. G. A.; C. , Ms. Lakshmi Devi; MANIAN , Ms. Sajana Balan; M. , Mr. Suprith; LOBO , Mr. Avinash. Consumer Response to Eco-Friendly Product Advertising andPricing Strategies in The E-‎Commerce Retail Industry. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 2, p. 233–238, 2026. DOI: 10.14419/e1bdvp68. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/37304.. Acesso em: 14 mar. 2026.