YANG , Lyu; ZIXING , Wang; HOO , Wong Chee; AMIN , Mohd Rushidi Mohd; WOLOR , Christian Wiradendi. Moderated Mediation of Credibility and Affinity on The ‎Impact of Influencer Type and Number of Followers on ‎Consumer Purchase Intention in live-Streaming. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 2, p. 403–413, 2026. DOI: 10.14419/whtmk180. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/37288.. Acesso em: 14 mar. 2026.