JOSEPH , Jennifer Joel. Strategic Orchestration of Omnichannel Marketing inPharma: A Project-Driven Lean ‎FrameworkFor Operational Excellence. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 2, p. 139–144, 2026. DOI: 10.14419/2t1qea28. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/36665.. Acesso em: 18 feb. 2026.