R, Ms. Sharmila; D.‎ , Dr. Janis Bibiyana. Understanding Omnichannel Consumer Behavior in ‎FMCG:A Mediation-Based Analysis of Perceived ‎Value. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 1, p. 489–504, 2026. DOI: 10.14419/yb214b94. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/37788.. Acesso em: 28 jan. 2026.