AL GHAMDI, Ali; UR REHMAN , Dr.Asad. The Cultural Enablers and Barriers of AI Adoption In Strategic Marketing Decision-‎Making: From Resistance to Transformation. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 1, p. 513–523, 2026. DOI: 10.14419/gk3pjd18. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/37568.. Acesso em: 28 jan. 2026.