SUBHASHREE , Ms. S.; SABLE, Dr. Reshma; MADHU, Dr. Sumetha; PATEL , Ms. Dhartiben Neelkumar; BHATT , Dr. Khushboo; PATHAK , Ms. Foram; CHHASATIYA , Ms. Nikita. Exploring the Role of Augmented and Virtual Reality inEnhancing ‎Perceived Ease of Use and InfluencingConsumer Behavior Towards ‎Cosmetic Purchases: A Systematic Review. International Journal of Accounting and Economics Studies, [S. l.], v. 13, n. 1, p. 101–111, 2026. DOI: 10.14419/9tbha832. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/34561.. Acesso em: 11 jan. 2026.