EANDHIZHAI , P. G.; KAVITHA , A.; KIRUBAGARAN , Dr. K.; PRIYA , E G Vishnu. The Influence of Personalization and Visual Content in Social Media ‎Advertising on Purchase Intention: The Mediating Role of Consumer Brand Perception among Gen Z Consumers. International Journal of Accounting and Economics Studies, [S. l.], v. 12, n. 7, p. 818–825, 2025. DOI: 10.14419/5rgwq121. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/35417.. Acesso em: 5 dec. 2025.