ANUTE, Dr. Nilesh; TRIPATHI , Dr. Mayank; CHAWLA , Dr. Namita; HAVALE, Dr. Dhanashri S.; KALSHETTI , Dr. Prashant; PATHAK , Dr. Ganesh; TRIPATHI, Dr. Shailesh. Myth, Memory, and Market: Exploring Cultural Mythology in ‎Consumer Brand Perceptions. International Journal of Accounting and Economics Studies, [S. l.], v. 12, n. 6, p. 100–109, 2025. DOI: 10.14419/b1kvja84. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/35688.. Acesso em: 5 dec. 2025.