ARORA, Garima; MADAAN, Dr. Vandana; SINGH, Dr. Sultan. Exploring Masstige Service Brands: A Study of Brand Happiness and ‎Brand Advocacy Towards Over-The-Top (OTT) Platforms. International Journal of Accounting and Economics Studies, [S. l.], v. 12, n. 6, p. 402–413, 2025. DOI: 10.14419/vse4mj78. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/35415.. Acesso em: 5 dec. 2025.