ÖZSAÇMACI, Bülent. Cognitive and Social Antecedents of Brand Loyalty in Over-The-Top Streaming Services. International Journal of Accounting and Economics Studies, [S. l.], v. 12, n. 5, p. 820–832, 2025. DOI: 10.14419/marstx36. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/35446.. Acesso em: 5 dec. 2025.