WANG, Lu; JING , Zhang; LI , Huixiang; LI, Changlu; SU , Yuhao. The Influence of AI-Driven Personalization in Social Media Marketing on Consumer Purchase Decisions and Behavior. International Journal of Accounting and Economics Studies, [S. l.], v. 12, n. 5, p. 438–444, 2025. DOI: 10.14419/dcggbj32. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/35057.. Acesso em: 5 dec. 2025.