YADAV, Ombir; MAHAPATRA, S. N. Uncertainty as A Moderator: An Empirical Framework Linking ‎Marketing Strategies to SME Performance. International Journal of Accounting and Economics Studies, [S. l.], v. 12, n. 3, p. 292–303, 2025. DOI: 10.14419/8j79fx28. Disponível em: https://www.sciencepubco.com/index.php/IJAES/article/view/34500.. Acesso em: 5 dec. 2025.