Murdiani, T., Eka Yusendra, M. A. ., Paramitasari, N. ., Purnomo, A. ., & Saibah, S. . (2026). Analysis of Viral Campaign Strategies on the TikTok Platform In Increasing Engagement, Branding, and Intention to Study. International Journal of Accounting and Economics Studies, 13(2), 108-116. https://doi.org/10.14419/bxx6ft76