Murdiani, T.; Eka Yusendra, M. A.; Paramitasari, N.; Purnomo, A.; Saibah, S. Analysis of Viral Campaign Strategies on the TikTok Platform In Increasing Engagement, Branding, and Intention to Study. IJAES 2026, 13 (2), 108-116. https://doi.org/10.14419/bxx6ft76.