Sam, T. H.; Mu'min, H.; Wahyudono, D. B. K.; Darmanto. Entrepreneurial Marketing and Customer Value Creation: The Mediating Roles of Technology, Customization, and Customer Orientation Under Varying Customer Complexity. IJAES 2025, 12 (5), 1128-1143. https://doi.org/10.14419/nt6zk218.