Yang , L. et al. 2026. Moderated Mediation of Credibility and Affinity on The ‎Impact of Influencer Type and Number of Followers on ‎Consumer Purchase Intention in live-Streaming. International Journal of Accounting and Economics Studies. 13, 2 (Mar. 2026), 403–413. DOI:https://doi.org/10.14419/whtmk180.