R, M.S. and D.‎ , D.J.B. 2026. Understanding Omnichannel Consumer Behavior in ‎FMCG:A Mediation-Based Analysis of Perceived ‎Value. International Journal of Accounting and Economics Studies. 13, 1 (Jan. 2026), 489–504. DOI:https://doi.org/10.14419/yb214b94.