[1]
D., K. and Joy , G.V. 2025. ‎“Unpacking Influencer Strategies”: Review of Social MediaIn‎fluencer Product Promotions and Consumer PurchaseDecisions ‎Using The TCCM Framework. International Journal of Accounting and Economics Studies. 12, 7 (Nov. 2025), 826–836. DOI:https://doi.org/10.14419/5nnckj69.