[1]
Eandhizhai , P.G. et al. 2025. The Influence of Personalization and Visual Content in Social Media ‎Advertising on Purchase Intention: The Mediating Role of Consumer Brand Perception among Gen Z Consumers. International Journal of Accounting and Economics Studies. 12, 7 (Nov. 2025), 818–825. DOI:https://doi.org/10.14419/5rgwq121.