Dev Varma, H. and Kumar, D.S.S. 2025. Service Quality, Brand Trust, and Customer Retention: The ‎Competitive Dynamics between The Highway Food Chains and ‎Local Dhabas in India. International Journal of Accounting and Economics Studies. 12, 5 (Sep. 2025), 522–532. DOI:https://doi.org/10.14419/6ceepy84.